Who we are
As one of Britain's best loved brands, alongside our sister company Simply Be, we've been bringing fabulous, figure-flattering fashion to women across the UK for years, and now we’re spreading the love internationally.
At JD Williams we pride ourselves on making fashion fit. As experts in size and fit, we understand that your shape is unique and we strive to bring you fashion that fits and flatters your figure at amazing prices. Our fashion and lingerie range is available in a wide range of sizes. We also offer an extensive range of footwear in a wide range of width and calf fittings.
Start shopping now to discover all JD Williams has to offer.Shop Now
& Fit Promise
At JD Williams we make sure that all our clothing fits to flatter, and we fit all our garments on models in a variety of sizes to ensure our pieces make you look and feel fantastic. We are committed to providing stylish and trend-led pieces for fashion conscious women of all shapes and sizes.
We are proud to lead the way for plus size fashion. We are dedicated to creating quality items, good value for money and excellent customer care. From classic style to statement pieces, we offer something for everyone and celebrate the individuality of our customers.