We’re ready to change the way the world views fashion for the over 45s. We have made it our mission to inspire women to live life to the full, on their own terms. To do this, we are saying so-long to ill-fitting sizes, limited options, and one-shape-fits-all, and hello to stylish, affordable, well-fitting products.
Putting you at the centre of everything we do, we have created a brand that is truly yours: your shape, your style, your life.
Our Sizing Promises
Here at JD Williams, Shape & Fit is in the DNA of what we do. From the beginning of our design process through to the finished product our goal is always to create fashion that fits and flatters.
Not only do we focus on fitting for your figure, we have a range of exclusive sizes to meet your fashion needs.
Available in sizes 8-28
Jeans and pants available in 3 leg lengths. Discover our exclusive brands Joanna Hope, Joe Browns & MAGISCULPT plus many more brands.
3 width sizes and 5 calf-width fittings available
Our boots are designed with 360 degree calf fitting using a 3D scanner to ensure acurate sizing.
Intimates & Nightwear
Up to cup size Q and back size 50.
Our lingerie is available in a wide size range and we offer shapewear from light-control to firm-control to suit you.