the
Denim
Shop

Denim Shop

There really is a perfectly fitting pair of denims for everyone whatever your shape, size and preferred style. All our jeans come in sizes 8-28 with up to three leg lengths to choose from, so you get fantastic fit however many times you pull them on.

shape & sculpt

Shape and Sculpt

Denim specially crafted for a perfect shape-retaining fit in two classic colors and three lengths.

Our new multidirectional stretch denim is designed to fit your curves and stay put, with clever seams to give the illusion of a perkier bottom and hidden Magisculpt tummy panel for a smooth silhouette.

the key to a
perfect
silhouette

1
Hidden magisculpt
Tummy-control
Stretch-panel to help flatten your stomach

2
Intelligent seaming to define and lift your bottom

3
Engineered with multi-directional denim to respond to your curves and retain its shape

Shape and Sculpt

the key to a perfect silhouette

1 Hidden magisculpt, Tummy-control, Stretch-panel to help flatten your stomach
2 Intelligent seaming to define and lift your bottom
3 Engineered with multi-directional denim to respond to your curves and retain its shape

Supersoft and Stretchy

supersoft & stretchy

Supersoft and Stretchy

NEW Supersoft & Stretchy Jeggings with fly-front fastening like real jeans with all the comfort of a superstretch jegging. Our superbly comfortable jeggings have the look of jeans and the fit of leggings; supersoft and stretchy, they fit just like a second skin

high-rise heroes

High-rise Heroes

Super soft, super stretch high rise denim in classic colours, essential shapes and 3 lengths.

Available in: Short, Regular, Long, bootcut, kickflare, Skinny, black, blue, bleachwash, dusky indigo, indigo and grey stonewash

High-rise Heroes
Supersoft and Stretchy

Amazing value

Supersoft and Stretchy

Your everyday essential jeans at amazing low prices.

Available in: black, white, stonewash, indigo, grey wash, vintage wash, bootcut, silm leg, kick flare, crop leg, straight leg.

New
vintage blues

Vintage Blues

Our new and improved denim range in all the essential shapes and shades, in authentic stretch denim to update your look!

Our high impact authentic denim fabric will hold it’s shape, and our varied ranges of fits that flatter all shapes will leave you wanting to wear these great jeans all year round.

Vintage Blues
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