The Denim Shop

There really is a perfectly fitting pair of jeans for everyone whatever your shape, size and preferred style. All our jeans come in sizes 6-28 with up to three leg lengths to choose from, so you get fantastic fit however many times you pull them on.

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Shape & Sculpt

Denim specially crafted for a perfect shape-retaining fit in two classic colours and three lengths.

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classic straight and bootcut leg shapes

Supersoft & Stretchy Jeggings

New Supersoft & Stretchy Jeggings with fly-front fastening like real jeans with all the comfort of a superstretch jegging.

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supersoft fabrics

High Rise Heroes

Super soft, super stretch high rise denim in classic colours, essential shapes and 3 lengths.

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comfort elasticated waistband

Amazing Value Everyday Jeans

Your everyday essential jeans at amazing low prices.

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super soft and stretchy fabric

Comfort & Fit

For the ultimate in comfort chose our new Super Soft, easy to wear collection of jeans and jeggings. With relaxed leg shapes and arrange of great new denim washes and colours, you don't have to choose comfort over style – you can have both!

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easy pull-on style

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